MBO+
Branding & UI-UX Design
Custom Capital for Game Changers
Private equity firm based in Paris, MBO+ is the leading one-stop shop PE investment platform for French lower mid-cap SME's. Their objective is to invest in talented women and men who want to build future-proof companies. MBO+ surround them with support, expertise and know-how—the kind they won’t find elsewhere, and help them enhance their strategic differentiation and strengthen their organization.
Formerly MBO&CO
How to refresh a brand without erasing a name known and recognised for 20 years? That's the challenge MBO+ reached me out for after viewing my branding work at INCO Ventures. Collaborating with their internal Communication team, my mission was to create a new brand identity in order to disrupt the French traditional private equity sector.
Creative Solution
Before starting the graphic exploration, we searched for new names too. First, we decided to keep the acronym of "Management BuyOut". Then we dropped the "&CO" for "+" which stands for a new and enhanced MBO. Rebranding the logo and name led us to create a new tagline too: "Custom capital for game changers". "Custom" is the tailor-made service for MBO's clients, "capital" is at the core of their expertise and "for game changers" because they help entrepreneurs who change the game in their sector.
Year
March 2023
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